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Redcat love helping their customers run their businesses more efficiently, freeing up time to do all the things they want to do in their business by providing IT integration and support.

A trusted brand in the Point of Sale software provider to the hospitality industry, a leader in innovation and integration. 

Services

Strategy
Brand Audit
Brand Guideline Refresh
Exhibition Design
Website Migration & Build
Brand Management

Redcat

AKD has refreshed the Redcat brand and improve all the visual communication elements and customer facing design.


We relaunched Redcat online with a fully responsive website that now works on all mobile devices and Google loves its speed. 


The design direction was refined to engage the existing customer base and entice new customers to look at Redcat as their software provider.


We applied the new direction to all the printed collateral and exhibition displays and continue to work with Redcat to improve the brand touch points. 


With regular meetings to discuss and plan projects, we manage the work through project management systems to engages all stakeholders allowing them to provide feedback and approve design options. 


Managing projects is a large part of the success of our design work, from concepts to final artwork in a cost-effective way.

01 / Typography
02 / Brand Guidelines
03 / Design

How it comes together is unique for every brand.

We applied the new direction to all the printed collateral, exhibition displays, advertising and website to show a consistent brand across all touch points. 

We continue to evolve the brand as the world around them changes. Whilst the core messages stay the same, elements of the way it is communicated is adapted to trends and movements in the market. 
WEBSITE DESIGN & LAUNCH
The website being the main traffic and lead generator was developed on our premium website platform with stable hosting. We integrated Salesforce to provide the Redcat marketing team with metrics,
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