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The Australasian Institute of Clinical Governance is committed to improving patient safety and quality care through excellence in clinical governance.

The Australasian Institute of Clinical Governance (AICG) is a division of Health Education Australian Limited (HEAL, formerly VMPF).

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Branding
Advertising
Signage
Print Management
Website Design

AICG

So let's talk governance, have we lost you yet? Yes, it is quite a dry topic; ignoring it and its importance can have consequences for patients and the businesses that care for them. AICG bridges the gap through education to improve longterm outcomes for both.


AKD worked through a creative process with HEAL to develop a logo and branding that instantly commands attention. We used existing HEAL colours in a new way and applied them to a simple design structure.

01 / Branding
02 / Design

A new design language with established assets

The puzzle-like graphic elements form a vital part of the identity kit. They can frame and offer visual respite to content-heavy pages. 

The colours, the graphic elements and typeface selection establish a strong design language that is consistently applied to build brand recognition. 

We used existing HEAL assets, the font and colour palette to create a new fresh brand that can also be used in co-branding situations.
WEBSITE DESIGN & LAUNCH
The online design follows branding rules that were explored and defined during the design development stages. The website is responsive and works on all devices, with the puzzle-like elements framing the content. Predominately white and easy to read, we used bold colours to highlight important content. 
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