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DLUX is a long standing client in the fashion business. The elegant brand is defined by the simple words ‘Luxury Everyday’.

DLUX is sold in Australia through David Jones and other major retailers, and also in New Zealand.

Services

Strategy
Brand Management
Packaging
Brochures & Catalogues
Digital Marketing EDMs
eCommerce Website

DLUX

The elegant and beautiful new brand was developed through a high-level strategic review process.


We developed the new brand and creative positioning for DLUX to reflect the high-quality textiles and to reinforce the philosophy of handcrafting.


DLUX is one of our long standing clients whereby we manage all aspects of their communication via print or digital activities.

01 / Packaging
DLUX Baby packaging is designed to stand out in store. From a distance, the distinct ‘D’ shaped window in each package calls out to customers. 

We have used subtle embellishments and varnishes to create memorable moments that last long after the customer has taken the products home.
02 / Design

How it comes together is unique for every brand.

We have a deep understanding of the brand, and this comes with long business relationships, and sometimes they turn into friendships.

Knowledge of the colour palette, the style preferences all influence our design for DLUX. Pushing the boundaries of what is considered the norm is what we have to explore in some cases. 

We continue to evolve the brand from year to year.
WEBSITE DESIGN & LAUNCH
The website being the main traffic and lead generator was developed on our premium website platform with stable hosting.
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