Tenders & Business Proposals

Tenders & Business Proposals

Tenders and business proposals provide a unique opportunity to secure lucrative new business.

A successful tender must not only ensure the final document complies with submission requirements, it must be well written and presented for the intended audience.
We’ve have been crafting complex tender submissions for major infrastructure companies for over 10 years. Projects vary from developing branded and bespoke designs for tenders that are valued at tens of millions of dollars to hundreds of millions of dollars.
We focus on creating unique, professional tender documents, which mould your ideas, words and images into a high quality, cohesive document in keeping with your corporate objectives and guidelines.
Our tender submission packages include everything from writing and editing, full graphic design including photography, illustration, diagrams and charts, through to content management, videography, production of binders, tabs and external packaging and everything in between.
We appreciate that the key stakeholders within your operation understand your business better than anyone, and we can work as an integral part of your team to meet your tight deadlines.
Tender Submissions
Design / Packaging / Print Management

AKD has designed and produced many successful tenders for Lendlease, a Tier 1 infrastructure company. Here are a few examples.

Projects vary in scope. From developing the project brand to applying it consistently throughout all elements of
the submission.

From the moment the package arrives, to how it is opened and its contents revealed, right down to the simple diagram in the page layout or the on-screen presentation.
Keolis-Downer Rail (KDR)
Tram Franchise Tender
Design / Typesetting / Packaging / Print

Task // To design and produce the Tram Tender for the Melbourne Metropolitan Tram Franchise submission to the Department of Transport.

Overview // The Tram Tender submission consisted of thirteen volumes per set, each presented in fully wrapped binders and packaged in 75 boxes. The project scope also included typesetting approximately 3000 pages.

Due to very tight deadlines, the design elements including the brand concept were completed as a part of the initial tender planning process.

Final production took 15 days to complete.

Result // Keolis – Downer Rail won the Tram Tender.
Fremantle Ports
Design / Packaging / Print Management

AKD designs and produces original and innovative bespoke tender documents, pushing the boundaries on the materials and printing on short run productions.

Every element in this submission reflected the project brand, right down to the infographics, layouts, the powerpoint and even the paper that it was printed on.
Downer EDI Works
VicRoads Tender
Design / Typesetting / Packaging / Print

Task // To design and produce an Expression of Interest (EOI) document for the VicRoads Road Network Maintenance Alliance that reflected the brand and brand attributes, and at the same time talked directly to the stakeholders.

Overview // The VicRoads EOI consisted of an original and six copies with a total of 300 pages per copy.

The design elements included covers, tabs and boxes. These were all pre-planned and produced while typesetting was prepared over five intense days.

Results // Downer won the tender.

Our people and yours work together throughout the design process to create meaningful communication for your brand.


Your brand is the unique combination of name, reputation, products or services, skills, experience and values that your organisation presents to the world at large.

It is the fundamental building block of all communications that you engage in … From the design and application of your logo to environmental signage and even the way the phones are answered.

At AKD, our focus is in developing powerful brand programs which present our clients in a positive manner across a broad range of media.
  • Brand strategy
  • Brand identity, logo, naming and implementation
  • Brand guidelines
  • Brand Management
  • Rebranding

Marketing & Communications

Cutting through the noise with a well thought out creative approach to effectively engage your audience is what we do best.

At AKD, we will work with you to translate your brand strategy into a powerful and cohesive message across all platform to create impact, recognition and ultimately, brand loyalty.

We will work with you to translate your brand strategy into a powerful and cohesive message to create impact, recognition and ultimately brand loyalty.


  • Corporate and employee communications
  • Brochures and catalogues


  • Press and online
  • Indoor and Outdoor
  • Direct Mail

Environmental Graphics / Signage

  • Internal and external
  • Exhibitions


  • Design and development
  • Artwork management


AT AKD we focus on ensuring your digital brand connects with your audience in a positive way.

We apply ‘end user experience’ thinking to ensure that your audience fully engages with your digital message to maximise outcomes across a range of digital platforms.
  • Website and mobile design
  • E-commerce solutions
  • User experience design (UX)
  • Digital advertising and online marketing  
  • Social media strategy
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