The Spotless Annual Report with complex information and large service offering presented in an engaging design.
Spotless
Challenge
To communicate the story of an ASX 200 international company operating in multiple sectors in a cohesive way, with the prevailing design objective to optimise readability and engagement with sometimes complex information.
Execution
The simple, elegant cover design reflects Spotless’ diverse offerings ,and closely relates to the overall look andfeel of the existing brand permeating their online presence. The strategy was to unite the disparate services by designing a structure which helped readers easily navigate through vast amounts of information. This was achieved using bold colours and strong photography to tell the story of each sector.
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Melbourne / Australia / Branding / Logos / Publications / Advertising / Signage / Packaging / Digital / Web