DLUX

Brand Management

• Packaging
• Brand Management
• Marketing for Print & Digital
• Website Design

DLUX, an elegant brand defined by its simple slogan ‘Luxury Everyday’, showcases a range of textile techniques in its scarves, wraps, and baby products. These techniques include digital printing, hand dyeing, weaving, knitting, and embellishment, all used to create stylish designs with intense colours, innovative weaves, contemporary prints, and exquisite handwork.

I designed the brand refresh, including all retail packaging, labelling, and tags. The brand was also translated into an e-commerce store with email marketing to match. Additionally, I developed social media marketing assets to promote seasonal celebrations.