BeKonstructive Marketing

Brand Refresh

Brand Development
Styleguide

BeKonstructive embarked on a brand refresh to realign its visual identity with its evolving values, market positioning, and target audience. The objective was to develop a distinct and professional image, characterised by modern, fresh aesthetics that resonate with the brand’s growth and ambitions.

My objective was to develop a sophisticated visual identity aligned with BeKonstructive’s brand ethos. This involved refreshing the logo, defining a cohesive colour palette, and establishing a minimalist yet impactful aesthetic. Drawing on insights from BeKonstructive’s past marketing activities, I aimed to modernise the brand while preserving its core identity.

Through comprehensive research into the brand’s values and market landscape, I selected a charcoal base symbolising professionalism and stability, enhanced with vibrant pink and olive accents. This minimalist design reflects BeKonstructive’s distinctive personality, highlighting simplicity and elegance.

The refreshed branding has been met with enthusiasm, with the sophisticated colour palette and strategic design significantly enhancing the brand’s professional image. The cohesive rollout across all channels has reinforced BeKonstructive’s identity and demonstrated the impact of thoughtful, strategic design on brand perception.