Arcus Wire Group

Marketing Communications

• Brand Management
• Publication Design
• Digital Marketing
• Marketing Collateral Design
• Internal Stakeholder Support

Arcus Wire Group (AWG) is a leading provider of high-quality wire rope and fittings, catering to a wide range of industries with innovative solutions and superior products.

Working with the Arcus Wire Group (AWG) marketing team, I was tasked with reshaping the brand identity through strategic design and artwork, addressing challenges faced by the marketing team in publishing incomplete catalogues.

My role involved establishing a cohesive look and feel for AWG’s branding efforts, even without an initial style guide. I aimed to realign all branding efforts across their diverse sub-brands and create simple guidelines for colour palettes and typography that would evolve into the official branding framework.

I managed the design and production of catalogues, integrating content from the AWG team, suppliers, and manufacturers. Additionally, I crafted impactful advertising materials and packaging designs to ensure consistency with Arcus’s commitment to quality and professionalism.

By late 2024, I successfully reissued 14 updated catalogues, enhancing AWG’s visual identity across platforms. This effort strengthened their brand presence and supported their expansion from local to international markets.