Property Marketing
AKD crafts pragmatic and flexible Property Marketing solutions for large or small property developers.
Our experience spans over 20 years of working on one-off projects to totally integrated communication campaigns.
Our people and yours collaborate to create meaningful communication goals to achieve the best sales results.
There is no special sauce to Property Marketing rather hard work to deliver the best brand experience to your audience. To make your property the desired lifestyle destination and environment that people want.
- Brand Strategy
- Brand Identity
- Naming
- Marketing Material
- eMarketing, including Social
- Signage
- Advertising
- 3D visualisation
- Digital
- Video
Client
Clarendon Residential
Project
Residential Property
Work
Design / Print / Information Centres
Clarendon Residential is a Sydney based company that entered the Melbourne market around 2006.
We developed promotional print and advertising campaigns to meet specific briefing targets. With the very large production requirement we developed information centre graphics and collateral distributed at several centres, which included billboards, directional signage and banners.
The launch campaign used distinct silhouettes of families which aimed to provide a non-descript ethnicity and allow the viewer to ‘imagine themselves’ in the place of the family depicted. The campaign’s hero image was created into a 3D metal sculpture and placed outside the information centre. This reinforced and created a strong connection with the press campaign and the display centre.
Client
The Butter Factory
Project
Residential
Work
Brand Design / Print / Web Design
The historical Butter Factory was being re-developed to live again as a residential dwelling. Old and modern materials combined to present a stunning apartment development. We were called upon to develop an inspiring satchel to hold several A4 sized brochures.
We pushed the design and printing limits, using a recycled board with a silver foil then full-colour printing over the foil!
The outstanding satchel, along with a series of inserts, showed all the benefits of living at the new development and also in the Byron Bay surrounds.
The development sold out.
Client
The Advertising Group
Project
Hiigh
Work
Design / Print Collateral / Info Centre / Press Advertising
With great headlines and copy written by The Advertising Group [TAG], this modern apartment development is ‘how most Europeans are living today’.
We designed and developed the marketing kit which included three large format inserts, all different sizes, using an interesting printing technique that required a full-colour image printed over a metallic silver ink. First the metallic was printed and allowed to dry before any further printing was done. The result is a spectacular presentation.
The project included the design and installation of a display centre, billboard graphics and launch advertising.
The development sold out ahead of expectations.
Our Capabilities
A. Katsionis Design (AKD) is where you partner with creative people to achieve your business objectives.
// Our Services
Branding
Brand strategy
Brand identity, logo, naming and implementation
Brand guidelines
Brand Management
Rebranding
Brand Refresh
Brand identity, logo, naming and implementation
Brand guidelines
Brand Management
Rebranding
Brand Refresh
Marketing & Communications
Publications
Corporate and employee communications
Brochures and catalogues
Advertising
Press and online
Indoor and Outdoor
Direct Mail
Environmental Graphics / Signage
Internal and external signage
Exhibitions
Packaging
Design and development
Artwork management
Digital
Responsive websites and mobile designs
E-commerce solutions
User experience design (UX)
Digital advertising and online marketing
Social media strateg
// Get in touch
Melbourne / Australia / Branding / Logos / Publications / Advertising / Signage / Packaging / Digital / Web